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Landing Page, Kind Hearts Fund | Donating 100,000 Meals to Canadians

Becel Kind Hearts Fund

WANT TO HELP SPREAD KINDNESS

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You buy. We donate. Purchase Becel® to help fund essentials for community food banks.

Kind hearts are strong hearts and strong hearts do more good.

 

By simply buying your favourite Becel® products, Becel Kind Hearts Fund will donate $500,000 annually to food banks across Canada. Funds will help food banks obtain essential supplies and equipment needed to support operations and keep warehouses running safely and smoothly, to help the food banks better serve our communities.

HOW YOU CAN SUPPORT THE BECEL® KIND HEARTS FUND? 

 

By simply purchasing your favourite Becel® products, you are supporting the Kind Hearts Fund’s initiative to assist local charities that get food onto the plates of Canadians faced with food insecurity – those who are unable to access nutritious food in socially acceptable ways or are uncertain that they can access the food they require.

Second Harvest

2024: Becel® is proud to announce its partnership with Second Harvest, Canada's largest food rescue organization, through a $500,000 donation from the Becel Kind Hearts Fund. This contribution will help Second Harvest provide food to the growing number of Canadians facing food insecurity and support efforts to reduce food waste.

FLICC - Toronto, Ontario

In partnership with Second Harvest, Becel continues its commitment to food security with a $25 000 donation to FLICC (the Firgrove Learning and Innovation Community Centre). Firgrove began serving the needs of the Firgrove Cresent Community in 2008, providing educational resources and access to food.

Food for Life - Burlington, Ontario

2023: Food for Life's Mission is to rescue food and impact lives. The charity rescues 5 million pounds of good, healthy food each year and distributes it to households across Halton and Hamilton each week as well as in bulk to agency and allied partners. Food for Life goes beyond the traditional food bank model, aligning strong environmental stewardship (rescue food, double diversion) with impactful, barrier-free (no proof of poverty) food distribution models.

Meet Joan and Jeanette!

Joan and Jeanette are sisters who began volunteering with Food for Life in May 2020 to distribute fresh food bags to seniors during the pandemic. While the program model has changed to adapt to evolving needs, Joan and Jeanette are familiar faces in the community, always ready to help with a smile, a kind word, a listening ear, or an honest compliment. As they noted, "The most powerful acts of kindness are the simplest ones."

Airdrie Food Bank - Airdrie, Alberta

2022: For more than 35 years, the Airdrie Food Bank has served as the first line of emergency food support by collecting and distributing food to families and individuals in crisis. In 2022, the kindhearted individuals at the Airdrie Food Bank will be distributing 25% more food than in 2021 – and doing so with nearly zero food waste. Supporting 15 food banks, 31 local agencies and 31 schools in the region, Airdrie Food Bank grew their team during the pandemic to support the increased demand for food and other important resources. The Kind Hearts Fund will help this returning partner offset salaries for their growing team, enabling the organization to keep up with the rising need for their food hampers and pantry program.

Meet Lori!

An Airdrie community member since 1981 and long-standing employee at the Rockyview School Division, Lori is passionate about ensuring everyone has access to nutritional food. In 2006, she joined the Airdrie Food Bank as Executive Director and transformed it from a small grassroots operation to a mid-sized organization to meet the growing needs of the community. Named Airdrie’s “Best Citizen” in 2014 for her advocacy for those in need and a recipient of Queen Elizabeth’s Diamond Jubilee medal in 2012, Lori’s legacy within her community has created a meaningful impact.

Barrie Food Bank - Barrie, Ontario

Since 1984, the kind hearts at the Barrie Food Bank have been serving their city through food assistance programs and pre-packaged grocery hampers. The Barrie Food Bank distributes groceries to over 850 local households each month, providing temporary food relief to community members in need and supporting them along the road to self-sufficiency. This organization is 100% supported by donations from the community and kindhearted brands like Becel®. The Barrie Food Bank purchased a refrigerator to help kick-start a program that allows them to move from a pre-bagged grocery service to a self-service model, which allows food bank recipients to select the items they need and like and is considered a best-in-class experience. The kindhearted folks at the Barrie Food Bank understand that being able to choose the food you like, and that your family will eat, provides a more dignified experience and shows respect for the individual.

Meet Sharon!

As Executive Director of the Barrie Food Bank, Sharon leads a team of 80 kindhearted volunteers and staff to serve approximately 2,700 individuals each month. Leaving behind her 20-year career in consumer research, Sharon found her calling in the not-for-profit sector leading operations and fundraising efforts for key organizations across the country. She is always looking for ways to help individuals and families on their journey towards well-being and independence, whether it’s through the provision of grocery hampers and emergency bags or delivering resources to those who are ill or disabled.

Community Food Sharing Association - St. John's, New Foundland
 

The Community Food Sharing Association (CFSA) is a volunteer-led charity operating out of St. John’s, Newfoundland. A pivotal agency for food distribution in Newfoundland and Labrador, CFSA works with 54 food banks to feed the needs of more than 10,700 community members. With a staff of just six people, CFSA depends on the help of hundreds of kindhearted volunteers and community-minded businesses to manage the collection and distribution of food. The donation from the Kind Hearts Fund will be used to aid CFSA in transporting food to food banks across the province, and help to meet their immediate goal of ensuring everyone who is hungry is fed.

Feed Nova Scotia – Halifax, Nova Scotia

To achieve its mission of increasing food security through food distribution, education and collaboration, Feed Nova Scotia distributes almost two million kilograms of food to its member network. Supporting over 140 agencies across the province, Feed Nova Scotia serves more than 17,000 individuals and families in need. In addition to its food programs, the dedicated team runs an annual backpack drive to help families in need prepare for back-to-school season. This includes covering the cost of backpacks, shoes, and other school supplies. Thanks to the Kind Hearts Fund, Feed Nova Scotia will hire additional staffing for food rescue, packaging, and distribution, while raising awareness of the challenges faced by thousands of Nova Scotians who suffer from hunger and poverty.

Meet Karen!

Karen Theriault is Director of Development and Communications at Feed Nova Scotia—a role where she’s continuously inspired by the compassion and generosity of others. For 12 years, she’s led a passionate team in raising awareness and resources to support the organization’s mission to increase food security in Nova Scotia. In addition to her day-to-day work, she also lends her time advocating for social policy change to help address the root causes of food insecurity to ensure no one in Canada goes hungry.

Feed the Need - Durham Region, Ontario

Feed the Need serves as the distribution hub for emergency food providers in the Durham area. With the support of hundreds of volunteers, Feed the Need collects and distributes food and other essentials to over 65 hunger relief programs across the region, including foodbanks, shelters, and in-school nutrition programs. Feed the Need distributes more than 140,000 pounds of food every month, helping to fight food insecurity and eliminate hunger in the community. This deserving organization, a returning partner to the Becel® Kind Hearts Fund, plans to use the donation to increase shipping and distribution capacity to reach more people in need and improve productivity at their new warehouse with the purchase of machinery. Funds will enable Feed the Need to create a permanent position dedicated to fostering and strengthening the organization’s network of partners to ensure everyone has dignified access to healthy and nutritious food.

Meet Emily!

Emily is Executive Director at Simcoe Hall Settlement House and works closely with Feed the Need to address food insecurity in the Oshawa region. Thanks to the hard work of volunteers and team members at Feed the Need, Simcoe Hall receives the level of quality food required to satisfy the needs of families in the community.

Food Depot Alimentaire – Moncton, New Brunswick
 

This New Brunswick charitable organization is tackling community hunger in a big way, serving more than 1.1 million meals to community members in the last year. They do so through a number of initiatives, including the operation of their Moncton-based Community Food Centre – a hub for food distribution, a thrift store, community teaching kitchen and more.

Harvest Share - Parry Sound/Muskoka, Ontario

The caring hearts behind Harvest Share work to improve access to healthy, nutritious food for families and individuals in need throughout the District of Parry Sound. They accomplish this through several community programs, including: the Food Bank / Food Hamper Program to provide non-perishable food and fresh produce, eggs, milk, and bread to those in need; the Community Meal Program to serve healthy and delicious dinners every other Wednesday; and the Food Rescue Program to recover food from local businesses that would otherwise go to waste. To increase the number of individuals served through these programs, Harvest Share plans to use the Kind Hearts Fund donation to upgrade its onsite kitchen by purchasing commercial grade fridges, a freezer, and stainless-steel workstations.

Meet Wendy!

Executive Director of Harvest Share Community Food Programs since 2016, Wendy has led the organization to substantial growth, implementing new and improved programming to ensure better access to healthy, nutritious food for individuals and families across Parry Sound. Born and raised in the community, Wendy has always been passionate about giving back. Her career in the non-profit space spans 35 years, where she been instrumental in helping organizations like Harvest Share better serve community members in need.

Loaves and Fishes Community Food Bank - Nanaimo, British Columbia

2023: Loaves and Fishes Community Food Bank infuses sharing and caring into all their community programs – from hamper deliveries to food recovery. Beyond just rescuing food, their Empties 4 Food recycling program calls on kindhearted residents to donate their empty beverage containers for a good cause. 100% of profits received from the donated empties supports Loaves and Fishes’ mission of enabling those in the Nanaimo community and at 11 satellite depots to access healthy, nutritious food. The Kind Hearts Fund donation will allow Loaves and Fishes to access large shipments from Vancouver Island, nearby regions and mainland B.C. and deliver more food to community residents.

Moisson Montréal- Montréal, Quebec
 

Founded in 1987, Moisson Montreal helps fight food insecurity by recovering and redistributing food that would otherwise be thrown away. By doing so, Moisson Montreal accomplishes two kindhearted goals – it keeps perfectly good food from going to waste, while supporting local communities. Moisson Montreal relies on its incredible volunteers to run the organization’s daily operations, from sorting food and preparing orders to participating in fundraising events. Moisson Montreal depends on reliable access to transportation so that it may support nearly 300 community agencies across Montreal and serve 92,000 people monthly. As a returning partner, Moisson Montreal plans to use the Kind Hearts Fund donations for fuel, labour, and fleet maintenance to increase transportation capacity and ensure healthy, nutritious food continues to end up in the hands of those who need it most.

Project Share - Niagara Falls, Ontario

As a non-profit charitable organization, Project SHARE has been providing emergency food and essential support services to residents of Niagara Falls for over 30 years. The acronym SHARE represents Support, Housing, Awareness, Resources, and Emergency. Project SHARE currently offers 17 programs and services to help end the struggle against poverty and empower those in need. The emergency food program is their most accessed service, providing food to over 100 families a day who are struggling to meet their basic food needs. With the support of the Kind Hearts Fund, Project SHARE plans to grow its dedicated team to better meet the uptick in the number of community residents accessing the emergency food program.

Meet Juanita!

In 2021, Juanita experienced her first year with Project SHARE’s Community Garden, which educates participants on how to tend a garden and empowers them to grow healthy food for loved ones. It was here that Juanita was able to grow and harvest fresh produce for herself and friends. The garden also provides thousands of pounds of fresh fruits and vegetables to food bank shelves, bringing Juanita a sense of community belonging and joy every time she visits.

Regina Food Bank - Regina, Saskatchewan

A community powered organization, the Regina Food Bank helps feed people in need, educates the public about hunger issues, and addresses the root causes of hunger. The kindhearted staff, volunteers, and donors behind the Regina Food Bank don’t just fight hunger, they also feed hope by servicing over 10,000 community members monthly. Recently, the Regina Food Bank started two programs to further address the community’s needs: the School Food Program, which helps combat childhood food insecurity and improve student attendance; and the Summer Hamper Program, which provides over 500 families with food and critical household goods throughout summer. Donations from the Kind Hearts Fun will support operations of both programs through the staffing, packaging, and distribution of meals to nine schools across Regina, benefiting approximately 2,000 students.

Meet Betty!

After a severe vision impairment led to an early retirement from nursing, Betty sought a new way to fulfill her passion for caring for others. Since joining the Regina Food Bank as a volunteer, Betty has reclaimed her purpose in life. From repairing uniforms and sorting and bagging thousands of pounds of fresh produce, to training new volunteers weekly, Betty plays a vital role in helping the food bank run smoothly. Having raised four children as a single parent, she empathizes with those struggling to raise a family on a low income and is grateful to be able to give back to Regina families in need.

Regional Food Distribution Association - Thunder Bay, Ontario
 

From serving healthy meals to teaching cooking skills and planting gardens, the community heroes at Regional Food Distribution Association embody kindheartedness in everything they do. With more people turning to food banks to feed their families, the Regional Food Distribution Association is committed to ensuring no one in Northwestern Ontario goes hungry. The organization provides reliable, equitable emergency food when it’s needed most, serving more than 26,000 meals monthly in partnership with its network of food bank agencies. With the Kind Hearts Fund donation, RDDA plans to hire an additional driver, enabling them to be more flexible when it comes to distributing healthy foods. This will also help in the timely pick up and delivery of food from grocery stores and community partners in the area.

Unemployed Help Centre - Windsor, Ontario

The Unemployed Help Centre - Hub of Opportunities (UHC) assists people from diverse backgrounds in improving the quality of their lives with access to 26 programs and services all under one roof. UHC’s Food Bank Program supports more than 110,000 people annually and serves as the hub for all 15 food banks in the area. Between their primary location in Windsor and secondary site in Belle River, UHC provides expert guidance with job search skills, literacy, and language skills, along with support for basic needs such as food and clothing to help clients secure employment and have a better future. With a shared goal of ensuring food security and resolving food waste, the donation from Kind Hearts Fund will enable UHC to hire additional staff to oversee volunteers in packaging nutritional food baskets made up of freshly recovered vegetables, and distributing them to those in need across Ontario, including rural and Indigenous communities.

Meet Chilmon!

Immigrating from Syria six years ago, Chilmon began volunteering at the UHC’s People’s Choice Pantry to become familiar with his new home. Through he started as a quiet worker, Chilmon has blossomed; a kindhearted volunteer, he has become an integral part of the team. Whether packing donation boxes, distributing fresh produce or unloading delivery vehicles, he does everything with warmth and a smile.

WhiteHorse Food Bank - Whitehorse, Yukon
 

Food insecurity is disproportionately worse in North Canada, which makes the work of the Whitehorse Food Bank so vital. The community-based organization provides emergency food to those in need through its food hamper program that reaches nearly 2,000 people each month. The Whitehorse Food Bank largely relies on the kindheartedness of volunteers, who donate hundreds of hours to stock shelves, grow food and host food drives to feed hungry community members. With many communities across the Yukon depending on the hampers, the Kind Hearts Funds donation will be used to help offset freight and shipping fees incurred during the wide-spread distribution of these hampers. Remaining funds will go towards the funding of food and necessary household items to ensure no one goes without.

By Supporting the Becel® Kind Hearts Fund, you helped to fight food insecurity.

Food insecurity is the inability to access nutritious food in socially acceptable ways, or the uncertainty that one will be able to do so. Household food insecurity is often linked with a household’s financial ability to access adequate food. By supporting these local charities, Becel® helped get food onto the plates of those who need it most.